We all wish we lived in a world where people would take one look at a product, instantly fall in love with it, eagerly present their credit card, and seal the deal right then and there.
Unfortunately, that’s rarely how the scenario plays out.
What more typically transpires—failing to purchase on the spot—underscores why lead-nurturing and impression marketing are so important. For reasons your potential buyer may never reveal, they didn’t purchase immediately. But you can tell they’re still showing interest. Follow up with them! Let your company be the first one they think of when they are in fact ready to sign on the all-important dotted line.
Keep up with the times:
Marketing and content delivery to consumers changes constantly, so the way you get your message to your potential customers needs to keep up with the times as well.
- E-mail marketing: Stay in front of your customers with a briefly worded, beautifully presented message delivered right to their inbox. Make sure the platform you’re using to deploy e-mails provides robust reporting. This is what will allow you to track who opens what and how many times they open it.
- Excitement: Get, and keep, customers excited with promotions and events. Create a sense of urgency; make the client feel like they’re missing out on all the fun and soon you’ll transform them into a customer.
- Show and tell: Don’t just write about your products; SHOW them. We live in a visual world. Stop relying on wordy e-mails about events and sales promotions. SHOW clients the product with beautiful images.
- Videos: Action will get them every time. Go beyond the basic beauty shot with short videos. Take advantage of free sources like YouTube. Upload a short (make that very short) video from your phone to YouTube and show your product. Talk about it. Let the customer hear the excitement in your voice!
Vice President of National Accounts & Account Management