Each summer we are lucky enough to be joined by a great group of young talent, and this year was no exception. We had another great group of interns this summer! We truly appreciated their fresh ideas, enthusiasm and outstanding work ethic. It’s a win for us both as they contribute so much to our
Eastern Boats is a long term client of Lighthouse Media Solutions. We are proud to have earned the respect and confidence of Eastern Boats, whose sister companies include Seaway Boats and Rosborough Boats (both of which Lighthouse manages as well). Our marketing strategy for Eastern, Seaway and Rosborough Boats includes creative design, website development, digital
Sean Horsfall of Len’s Cove Marina in Portland, Ontario is a big Game of Thrones (GOT) fan and requested “some Lighthouse magic” for a #SummerisComing2017 campaign. He wanted to run a series of eblasts, social media and paid internet ads to coincide with the start of GOT Season 7 in early July 2017. His idea
Mike Alleva of Virginia Beach has been recognized as one of the 40 most promising leaders in America’s marine industry. Alleva is vice president of global accounts and client branding at Lighthouse Media Solutions. Boating Industry’s “40 under 40” acknowledges individuals from all aspects of the industry” who excel and “stand out for their efforts
In the 2017 issue of Falmouth Magazine, we worked with a number of local contributors. Deborah Scanlon is the executive director of Woods Hole Historical Museum and her family has lived in town for 11 generations! She writes about what it means to be from Falmouth (because she would know). Lannan O’Brien interviews the local
Lighthouse Media Solutions recently launched a new website for Infinity Luxury Woven Vinyls, a leading floor supplier to recreational (Marine & RV) and contract/hospitality industries. The new website features a clean design with beautiful photos and plenty of white space for a visually pleasing experience. Branded Luxury Woven Vinyl™ (LWV), their diverse range of unique
LMS has enjoyed a long-term marketing partnership with Shepley Wood Products. In fact, LMS has built two websites, countless ads in Southern New England Home and Southern New England Home Remodeling and covered many of the amazing commercial, residential and community engagements projects that Shepley Wood Products has contributed to. For those that don’t know,
Lighthouse is proud to announce the launch of a new responsive WordPress based website for Oyster Harbors Marine! Oyster Harbors Marine is a full-service marina located on Cape Cod in Osterville, Massachusetts,Essex, Connecticut and Freeport, Maine. Oyster Harbors is a new and used boat dealer for Jupiter Yachts, Legacy Yachts, Limestone Boats, Regulator Boats, Tiara Yachts
Content Marketing is likely one of the most important elements of your marketing plan because American buying decisions are highly influenced by the content that we interact with; therefore having a strategy that creates, curates and reaches your consumer is critical to your success. The following are 7 ways content marketing can increase your conversion and
When I walked into the Google offices in Cambridge, MA for the Wordstream Live conference last week, I fully expected to see flying drones making deskside caramel macchiato deliveries; super-geeks writing algorithms in Sanscript on windowpanes and full body holograms of the likes of Steve Jobs or Thomas Edison walking the halls pontificating invention ideas.
Lighthouse Media Solutions is proud to announce the launching of a new responsive WordPress based website for Clemons Boats! Please check out the site at ClemonsBoats.com
Build landing pages that provide the viewer multiple conversion points. Putting a single call-to-action on a page is like assuming that one size really does fit all. Increase your conversion opportunities by providing different level of conversions based on where consumers are in their buying process. Simplify the conversion form by reducing the number of
High vs. Low Resolution To determine whether your image is a suitable resolution for your specific project, you need to check its DPI (dots per inch). DPI is a measurement that specifically applies to raster (pixel) based images. Most commonly there are two sizes, 72 DPI (72 dots or pixels per inch) and 300 DPI (300
Bleed (Amount that Graphic Extends Beyond the Edge of the Trimmed Sheet) Images, background images and fills which are intended to extend to the edge of the
LMS announces launching the 844WeStore.com! WeStore offers small to large indoor and outdoor storage options with seasonal, annual, and monthly rates. WeStore is a full-service facility offering a variety of services including valet, winterization of boats and RVs, general maintenance and repair, cleaning, detailing, and oil changes, all in one convenient location! WeStore is a friendly, reliable and
FOR IMMEDIATE RELEASE HYANNIS, MA: Lighthouse Media Solutions has announced that the premiere issue of Plymouth Magazine will be on newsstands in May 2016. An upscale, glossy coffee-table publication, Plymouth Magazine will be modeled after Lighthouse Media Solutions’ 13 other regional lifestyle magazines, which include South Shore Living, Cape Cod Magazine, Southern New England Weddings,
In the recreational boat sales world, there a few dealerships of the caliber and quality of Lynnhaven Marine. LMS was honored to be selected to design and develop Lynnhaven’s new website which launched this winter and is now driving double-digit increases in traffic, page views. Click here to view the new website: LynnhavenMarine.com
Our friends at Nordy’s Construction reached out to us, with the challenge to build a website that represented their commitment to Quality, Craftsmanship, Attention to detail and simple straight forward communication. We are happy to announce the launch of thier website! We invite you to visit NordysConstruction.com
RGB is used for screen RGB uses light to create different colors. Because of this, it has a much larger color gamut than CMYK. RGB is used for anything meant to be viewed on a screen, such as websites. CMYK is used for print CMYK
Lighthouse Media Solutions, publisher of New England Boating magazine, New England Boating TV and NewEnglandBoating.com, announced today the launch of a new multi-media brand focused on the region’s vibrant sport fishing scene. New England Fishing will debut in late spring of 2016 with a bold, glossy, full-color publication that celebrates and explores the rich and
When Crownline said, build us a better boat builder that generates tinkerers into leads. We answered with an interactive boat builder that allows the user to configure their gel coat pattern, add options all without being scared off by registering (until they want to save it). Then zip… off to their local dealer the lead
At Lighthouse Medi Solutions, we take great pride in our work. We strive to beat expectations by “managing the junk out of a project,” over communicating to our partners and by raising the creative and functionality bar each and every time. Additionally, we spend a great deal of time researching and testing better ways of
Another great website launched in the record books! Check it out here: Bosuns.com
Lodder’s Marine in Fairfield, Ohio is recognized as one of the Top 100 dealers by Boating Industry. Lighthouse Media Solutions is proud to provide Lodder’s Marine with marketing support. The following is a sample of some of the creative design, email marketing, sales collateral and digital marketing created and executed by Lighthouse. Click here to download a
JPG (Best for General Web Graphics) JPG (or JPEG) is a raster image that is often used for photographs on the web and is usually from the RGB colorspace. JPGs can be optimized, when saving them out of Photoshop, to find the perfect balance of small file size and high quality, which is perfect for
We are very excited to announce that long-time member, Lighthouse Media Solutions, is now the new publisher of our At Home magazine. Lighthouse currently owns and publishes over one dozen high-end glossy magazines including Cape Cod Magazine, South Shore Living, and Southern New England Home.
A sample of some of the email marketing (i.e. eblasts & eNewsletters), creative sales collateral and website designs created for Austin Boats & Motors. Click here to download a PDF version.
Shep Brown’s Boat Basin, located in Meredith, New Hampshire has been a Lighthouse partner for many years. During our partnership, Lighthouse Media Solutions has created eblasts, landing pages, t-shirt designs and a ton of other sales collateral. This is a sample of some of our creative design services. Click here to download a PDF version.
The boat has been put away, the fishing tackle stored, the engine winterized and the summer’s boating adventures filed away for fireside reference. What’s left to do? Lots, actually. Like you, the staff at New England Boating has no “off-season.” While filming of the TV show may be over for the year, we’re already
Let us help you with your 2015 advertising & marketing campaigns. Lighthouse provides a wide range of marketing services to include but not limited to: eMail marketing, website and mobile application development, video and radio production, search engine optimization and marketing (SEO and SEM/PPC), social media management and consulting, branding, event planning and graphic design.
(Boston, MA) October 2014 – Clarke, New England’s Official Sub-Zero & Wolf Showroom and Test Kitchen, was recognized for professional excellence with a PRISM Award on October 9, 2014. Clarke has locations in Milford, Mass., and Norwalk, Conn. Hosted by The Builders and Remodelers Association of Greater Boston (BRAGB), the PRISM Awards recognize industry professionals
Brian Bugler is Digital Marketing & Events Manager for Clarke New England, with showrooms in Milford, Mass. and South Norwalk, Conn. As New England’s exclusive distributor for Sub-Zero, Wolf, ASKO, Best, Scotsman, KWC, Waterstone and Dawn, Clarke can’t sell directly to you. Once you gather your information, which can include actually trying the appliances, your Clarke
It’s been quite an exciting year here at South Shore Living. Highlights have included celebrating our 10-year anniversary (yay!) and joining forces with the talented multimedia team at Lighthouse Media Solutions. We had a fun-packed summer spent visiting the region’s hottest swimming holes, bed and breakfasts and shopping spots, not to mention eating our way
Mike Alleva Along with his present duties as VP of National Accounts. Mike Alleva has taken on a new role as VP of National Accounts and Account Management for Lighthouse Media Solutions. Recently, Mike was honored as a finalist in the Boating Industry’s 2014 Bold Moves – Mover & Shaker of the Year Award. He was recognized for