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Are you using Instagram Stories yet? With 250 million daily users and growing everyday (Instagram itself recently surpassed 800 million), it’s certainly not a feature to ignore! If you haven’t yet added Stories to your marketing strategy, now is a great time to start, thanks to some recently added features.  The new poll sticker feature

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Graphics Cheat Sheet

Wednesday, 20 September 2017 by

Have you ever wondered the difference between a GIF, TIF, PDF or PNG file? Curious as to what all those file abbreviations actually stand for? Do you know what DPI means? Maybe you are getting something printed and need to understand what the file bleed, trim or live area is? If so, then you’ll want

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Here at Lighthouse Media Solutions, we have both employees and clients located throughout the country, however many of us are lucky enough to call Cape Cod home. Our office is located in the heart of the Cape, on Main Street in Hyannis.  We are smack dab in the center of all the action come summer,

Facebook recently announced yet another round of changes to their advertising guidelines, this time removing the ability to boost certain types of posts.  This article from Social Media Today has the details. Want to learn how Facebook advertising can help your business? Need help navigating the space and getting started? Get in touch today!

A recent article in Ad Age touted this headline and we certainly agree, with one caveat. We’d argue that ALL businesses are missing out if they’re not on Instagram! With 600 million monthly active users, and more than 200 million people using it every day, it’s certainly a missed opportunity if your business isn’t ‘gramming these days.

You may have heard the rumors that thanks to Snapchat, Pinterest, Twitter & Instagram, Facebook is not the goliath it once was. Fret not though, Facebook lovers, this just isn’t true! According to an article recently published on Social Media Today, the world’s largest social network is still boasting some pretty impressive numbers, especially in

by Allison Herzog. LMS Social Media Specialist Pinterest, which is best described as a collection of online collaborative pinboards and inspiration for fashion, weddings, crafts and recipes, has seen significant growth and change since its launch in 2010. With their user base expanding every day and their rapidly shifting demographics, it has become a platform

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