The recent Cambridge Analytica data breach has brought the issue of online privacy to the forefront, yet again. Before you go deleting your Facebook account, there are a few key things to understand about the fiasco, as well as some steps you can take to check on and ensure your privacy. First off, you can
Optimal social media image sizes are constantly changing. Between mobile and desktop viewing, different resolutions, and ever-evolving networks, it can be difficult to keep up with, which is why we love a good cheat sheet infographic! We can always count on our friends at Social Media Today for the most up-to-date social media news, and their
Editor Colby Radomski, along with assistant editor Lannan O’Brien and creative director Eric Brust-Akdemir, are excited to announce the release of the 2018 issue of Southern New England Weddings. The latest issue is brimming with beautiful photos, helpful how-to articles, sumptuous photoshoots and romantic real weddings suited to inspire soon-to-be-couples planning their big day. This
As you’ve probably heard by now, Facebook is making some changes to their Newsfeed algorithm over the next few months. As described in a statement by Adam Mosseri, Head of News Feed at Facebook, these changes will focus on “meaningful interactions,” bringing people closer together (one of the core values of Facebook) and simply put, on
Season one of New England Living was a great success, and the crew is now filming episodes for season two. The lifestyle show that airs on CBS Boston showcases a town, home design, cooking and entertaining, will begin airing again in April, 2018. Season two will feature homes in Falmouth, MA, Marblehead, MA, Duxbury, MA,
Are you using Instagram Stories yet? With 250 million daily users and growing everyday (Instagram itself recently surpassed 800 million), it’s certainly not a feature to ignore! If you haven’t yet added Stories to your marketing strategy, now is a great time to start, thanks to some recently added features. The new poll sticker feature
Have you ever wondered the difference between a GIF, TIF, PDF or PNG file? Curious as to what all those file abbreviations actually stand for? Do you know what DPI means? Maybe you are getting something printed and need to understand what the file bleed, trim or live area is? If so, then you’ll want
Here at Lighthouse Media Solutions, we have both employees and clients located throughout the country, however many of us are lucky enough to call Cape Cod home. Our office is located in the heart of the Cape, on Main Street in Hyannis. We are smack dab in the center of all the action come summer,
Facebook recently announced yet another round of changes to their advertising guidelines, this time removing the ability to boost certain types of posts. This article from Social Media Today has the details. Want to learn how Facebook advertising can help your business? Need help navigating the space and getting started? Get in touch today!
A recent article in Ad Age touted this headline and we certainly agree, with one caveat. We’d argue that ALL businesses are missing out if they’re not on Instagram! With 600 million monthly active users, and more than 200 million people using it every day, it’s certainly a missed opportunity if your business isn’t ‘gramming these days.
You may have heard the rumors that thanks to Snapchat, Pinterest, Twitter & Instagram, Facebook is not the goliath it once was. Fret not though, Facebook lovers, this just isn’t true! According to an article recently published on Social Media Today, the world’s largest social network is still boasting some pretty impressive numbers, especially in
by Allison Herzog. LMS Social Media Specialist Pinterest, which is best described as a collection of online collaborative pinboards and inspiration for fashion, weddings, crafts and recipes, has seen significant growth and change since its launch in 2010. With their user base expanding every day and their rapidly shifting demographics, it has become a platform