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One of Lighthouse Media Solutions’ newest TV shows airing on NESN explores New England’s unique fish species, fishing destinations and fishing lifestyle, while also delivering solid technical advice on how, where and when to catch more fish. The latest venture from LMS capitalizes on its highly successful, annual publication—New England Fishing magazine, which has a

Lighthouse Media Solutions is launching a new brand that celebrates all things New England with New England Living — a TV show, magazine and website dedicated  to the quintessential experience of this unique lifestyle. New England Living TV premieres Sunday, April 2, at 11:30 a.m. on Boston CBS affiliate WBZ TV 4. The magazine and

See What They’re Saying About Us

Tuesday, 21 November 2017 by

See what one local shop owner had to say after being featured in Cape Cod Magazine recently! The Grey House, located in Harwich Port was featured in an article in the September issue of Cape Cod Magazine and they have had a great response so far. Testimonial from Kirsten Meyer, Owner/Designer at The Grey House: I

Client Spotlight – 7Tide

Tuesday, 17 October 2017 by

Think of 7 Tide as a design adventure, featuring the most trusted top-tier brands. 7 Tide resets expectations for what is possible and offers a one-of-a-kind experience that is oh so personal! When you visit 7 Tide at 7 Tide Street in the Seaport District of Boston, you are sure to find inspiration for the

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Like most dealers, we struggled with the decision to invest in updating our website. But when we looked at the traffic and sales a good website generates, we realized it’s the most effective marketing tool out there. When we broke the cost down to a “per sale analysis,” the website was our most cost-effective means

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Are you using Instagram Stories yet? With 250 million daily users and growing everyday (Instagram itself recently surpassed 800 million), it’s certainly not a feature to ignore! If you haven’t yet added Stories to your marketing strategy, now is a great time to start, thanks to some recently added features.  The new poll sticker feature

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Graphics Cheat Sheet

Wednesday, 20 September 2017 by

Have you ever wondered the difference between a GIF, TIF, PDF or PNG file? Curious as to what all those file abbreviations actually stand for? Do you know what DPI means? Maybe you are getting something printed and need to understand what the file bleed, trim or live area is? If so, then you’ll want

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Here at Lighthouse Media Solutions, we have both employees and clients located throughout the country, however many of us are lucky enough to call Cape Cod home. Our office is located in the heart of the Cape, on Main Street in Hyannis.  We are smack dab in the center of all the action come summer,

Facebook recently announced yet another round of changes to their advertising guidelines, this time removing the ability to boost certain types of posts.  This article from Social Media Today has the details. Want to learn how Facebook advertising can help your business? Need help navigating the space and getting started? Get in touch today!

Thank you, Interns!

Friday, 25 August 2017 by

Each summer we are lucky enough to be joined by a great group of young talent, and this year was no exception. We had another great group of interns this summer! We truly appreciated their fresh ideas, enthusiasm and outstanding work ethic. It’s a win for us both as they contribute so much to our

Eastern Boats is a long term client of Lighthouse Media Solutions. We are proud to have earned the respect and confidence of Eastern Boats, whose sister companies include Seaway Boats and Rosborough Boats (both of which Lighthouse manages as well). Our marketing strategy for Eastern, Seaway and Rosborough Boats includes creative design, website development, digital

Sean Horsfall of Len’s Cove Marina in Portland, Ontario is a big Game of Thrones (GOT) fan and requested “some Lighthouse magic” for a #SummerisComing2017 campaign.  He wanted to run a series of eblasts, social media and paid internet ads to coincide with the start of GOT Season 7 in early July 2017.  His idea

Mike Alleva of Virginia Beach  has been recognized as one of the 40 most promising leaders in America’s marine industry. Alleva is vice president of global accounts and client branding at Lighthouse Media Solutions. Boating Industry’s “40 under 40” acknowledges individuals from all aspects of the industry” who excel and “stand out for their efforts

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A recent article in Ad Age touted this headline and we certainly agree, with one caveat. We’d argue that ALL businesses are missing out if they’re not on Instagram! With 600 million monthly active users, and more than 200 million people using it every day, it’s certainly a missed opportunity if your business isn’t ‘gramming these days.

This is New England Living

Wednesday, 14 June 2017 by

When you think of New England living, images that come to mind are of stately homes, fabulous seafood, interesting people and some of the best natural resources and beaches. That quintessential experience is captured in Lighthouse Media Solutions’ New England Living brand, that celebrates all things special about this region. Our newest brand is captured

In the 2017 issue of Falmouth Magazine, we worked with a number of local contributors. Deborah Scanlon is the executive director of Woods Hole Historical Museum and her family has lived in town for 11 generations! She writes about what it means to be from Falmouth (because she would know). Lannan O’Brien interviews the local

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You may have heard the rumors that thanks to Snapchat, Pinterest, Twitter & Instagram, Facebook is not the goliath it once was. Fret not though, Facebook lovers, this just isn’t true! According to an article recently published on Social Media Today, the world’s largest social network is still boasting some pretty impressive numbers, especially in

  Lighthouse Media Solutions recently launched a new website for Infinity Luxury Woven Vinyls, a leading floor supplier to recreational (Marine & RV) and contract/hospitality industries. The new website features a clean design with beautiful photos and plenty of white space for a visually pleasing experience. Branded Luxury Woven Vinyl™ (LWV), their diverse range of unique

Congratulations to Lighthouse Media Solutions client Austin Boats and Motors in Lakeway, TX, on earning the top award in digital strategy at the annual Boating Industry’s Top 100 dealers conference in Orlando. The award was presented at a black tie reception Dec. 8. “From the thousands of dealers in North America – and hundreds of

Lighthouse Media Solutions is the official video marketing partner of the 2016 Marine Dealer Conference & Expo, being held this week (Dec. 5-8) in Orlando. Lighthouse Media Solutions has been producing professional, high-quality marketing video for MDCE since 2013. Lighthouse the specializes in strategic branding, custom marketing and content marketing services. “What impresses us most about

LMS has enjoyed a long-term marketing partnership with Shepley Wood Products. In fact, LMS has built two websites, countless ads in Southern New England Home and Southern New England Home Remodeling and covered many of the amazing commercial, residential and community engagements projects that Shepley Wood Products has contributed to. For those that don’t know,

Lighthouse is proud to announce the launch of a new responsive WordPress based website for Oyster Harbors Marine! Oyster Harbors Marine is a full-service marina located on Cape Cod in Osterville, Massachusetts,Essex, Connecticut and Freeport, Maine.  Oyster Harbors is a new and used boat dealer for Jupiter Yachts, Legacy Yachts, Limestone Boats, Regulator Boats, Tiara Yachts

Content Marketing is likely one of the most important elements of your marketing plan because American buying decisions are highly influenced by the content that we interact with; therefore having a strategy that creates, curates and reaches your consumer is critical to your success. The following are 7 ways content marketing can increase your conversion and

How to sell boats faster

3 Ways to Sell More Boats Faster

Saturday, 19 March 2016 by

When I walked into the Google offices in Cambridge, MA for the Wordstream Live conference last week, I fully expected to see flying drones making deskside caramel macchiato deliveries; super-geeks writing algorithms in Sanscript on windowpanes and full body holograms of the likes of Steve Jobs or Thomas Edison walking the halls pontificating invention ideas.

Visit clemonsboats.com

Lighthouse Media Solutions is proud to announce the launching of a new responsive WordPress based website for Clemons Boats! Please check out the site at ClemonsBoats.com  

Build landing pages that provide the viewer multiple conversion points. Putting a single call-to-action on a page is like assuming that one size really does fit all. Increase your conversion opportunities by providing different level of conversions based on where consumers are in their buying process. Simplify the conversion form by reducing the number of

Image Resolution and File Size

Saturday, 05 March 2016 by

High vs. Low Resolution To determine whether your image is a suitable resolution for your specific project, you need to check its DPI (dots per inch). DPI is a measurement that specifically applies to raster (pixel) based images. Most commonly there are two sizes, 72 DPI (72 dots or pixels per inch) and 300 DPI (300

Print Terms and Sizing

Tuesday, 01 March 2016 by

                                                        Bleed (Amount that Graphic Extends  Beyond the Edge of the Trimmed Sheet) Images, background images and fills which are intended to extend to the edge of the

LMS announces launching the 844WeStore.com! WeStore offers small to large indoor and outdoor storage options with seasonal, annual, and monthly rates. WeStore is a full-service facility offering a variety of services including valet, winterization of boats and RVs, general maintenance and repair, cleaning, detailing, and oil changes, all in one convenient location! WeStore is a friendly, reliable and

FOR IMMEDIATE RELEASE HYANNIS, MA: Lighthouse Media Solutions has announced that the premiere issue of Plymouth Magazine will be on newsstands in May 2016. An upscale, glossy coffee-table publication, Plymouth Magazine will be modeled after Lighthouse Media Solutions’ 13 other regional lifestyle magazines, which include South Shore Living, Cape Cod Magazine, Southern New England Weddings,

LMS launches Lynnhaven Marine website

Saturday, 20 February 2016 by

In the recreational boat sales world, there a few dealerships of the caliber and quality of Lynnhaven Marine. LMS was honored to be selected to design and develop Lynnhaven’s new website which launched this winter and is now driving double-digit increases in traffic, page views. Click here to view the new website: LynnhavenMarine.com  

Our friends at Nordy’s Construction reached out to us, with the challenge to build a website that represented their commitment to Quality, Craftsmanship, Attention to detail and simple straight forward communication. We are happy to announce the launch of thier website! We invite you to visit NordysConstruction.com

RGB vs. CMYK

Tuesday, 09 February 2016 by

            RGB is used for screen RGB uses light to create different colors. Because of this, it has a much larger color gamut than CMYK. RGB is used for anything meant to be viewed on a screen, such as websites.         CMYK is used for print CMYK

Lighthouse Media Solutions, publisher of New England Boating magazine, New England Boating TV and NewEnglandBoating.com, announced today the launch of a new multi-media brand focused on the region’s vibrant sport fishing scene. New England Fishing will debut in late spring of 2016 with a bold, glossy, full-color publication that celebrates and explores the rich and

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