Content Marketing is likely one of the most important elements of your marketing plan because American buying decisions are highly influenced by the content that we interact with; therefore having a strategy that creates, curates and reaches your consumer is critical to your success. The following are 7 ways content marketing can increase your conversion and
When I walked into the Google offices in Cambridge, MA for the Wordstream Live conference last week, I fully expected to see flying drones making deskside caramel macchiato deliveries; super-geeks writing algorithms in Sanscript on windowpanes and full body holograms of the likes of Steve Jobs or Thomas Edison walking the halls pontificating invention ideas.
Lighthouse Media Solutions is proud to announce the launching of a new responsive WordPress based website for Clemons Boats! Please check out the site at ClemonsBoats.com
Build landing pages that provide the viewer multiple conversion points. Putting a single call-to-action on a page is like assuming that one size really does fit all. Increase your conversion opportunities by providing different level of conversions based on where consumers are in their buying process. Simplify the conversion form by reducing the number of
High vs. Low Resolution To determine whether your image is a suitable resolution for your specific project, you need to check its DPI (dots per inch). DPI is a measurement that specifically applies to raster (pixel) based images. Most commonly there are two sizes, 72 DPI (72 dots or pixels per inch) and 300 DPI (300
Bleed (Amount that Graphic Extends Beyond the Edge of the Trimmed Sheet) Images, background images and fills which are intended to extend to the edge of the
LMS announces launching the 844WeStore.com! WeStore offers small to large indoor and outdoor storage options with seasonal, annual, and monthly rates. WeStore is a full-service facility offering a variety of services including valet, winterization of boats and RVs, general maintenance and repair, cleaning, detailing, and oil changes, all in one convenient location! WeStore is a friendly, reliable and
FOR IMMEDIATE RELEASE HYANNIS, MA: Lighthouse Media Solutions has announced that the premiere issue of Plymouth Magazine will be on newsstands in May 2016. An upscale, glossy coffee-table publication, Plymouth Magazine will be modeled after Lighthouse Media Solutions’ 13 other regional lifestyle magazines, which include South Shore Living, Cape Cod Magazine, Southern New England Weddings,
In the recreational boat sales world, there a few dealerships of the caliber and quality of Lynnhaven Marine. LMS was honored to be selected to design and develop Lynnhaven’s new website which launched this winter and is now driving double-digit increases in traffic, page views. Click here to view the new website: LynnhavenMarine.com
Our friends at Nordy’s Construction reached out to us, with the challenge to build a website that represented their commitment to Quality, Craftsmanship, Attention to detail and simple straight forward communication. We are happy to announce the launch of thier website! We invite you to visit NordysConstruction.com
RGB is used for screen RGB uses light to create different colors. Because of this, it has a much larger color gamut than CMYK. RGB is used for anything meant to be viewed on a screen, such as websites. CMYK is used for print CMYK
Lighthouse Media Solutions, publisher of New England Boating magazine, New England Boating TV and NewEnglandBoating.com, announced today the launch of a new multi-media brand focused on the region’s vibrant sport fishing scene. New England Fishing will debut in late spring of 2016 with a bold, glossy, full-color publication that celebrates and explores the rich and
When Crownline said, build us a better boat builder that generates tinkerers into leads. We answered with an interactive boat builder that allows the user to configure their gel coat pattern, add options all without being scared off by registering (until they want to save it). Then zip… off to their local dealer the lead
At Lighthouse Medi Solutions, we take great pride in our work. We strive to beat expectations by “managing the junk out of a project,” over communicating to our partners and by raising the creative and functionality bar each and every time. Additionally, we spend a great deal of time researching and testing better ways of
Another great website launched in the record books! Check it out here: Bosuns.com
Lodder’s Marine in Fairfield, Ohio is recognized as one of the Top 100 dealers by Boating Industry. Lighthouse Media Solutions is proud to provide Lodder’s Marine with marketing support. The following is a sample of some of the creative design, email marketing, sales collateral and digital marketing created and executed by Lighthouse. Click here to download a
JPG (Best for General Web Graphics) JPG (or JPEG) is a raster image that is often used for photographs on the web and is usually from the RGB colorspace. JPGs can be optimized, when saving them out of Photoshop, to find the perfect balance of small file size and high quality, which is perfect for
We are very excited to announce that long-time member, Lighthouse Media Solutions, is now the new publisher of our At Home magazine. Lighthouse currently owns and publishes over one dozen high-end glossy magazines including Cape Cod Magazine, South Shore Living, and Southern New England Home.
A sample of some of the email marketing (i.e. eblasts & eNewsletters), creative sales collateral and website designs created for Austin Boats & Motors. Click here to download a PDF version.
Shep Brown’s Boat Basin, located in Meredith, New Hampshire has been a Lighthouse partner for many years. During our partnership, Lighthouse Media Solutions has created eblasts, landing pages, t-shirt designs and a ton of other sales collateral. This is a sample of some of our creative design services. Click here to download a PDF version.
The boat has been put away, the fishing tackle stored, the engine winterized and the summer’s boating adventures filed away for fireside reference. What’s left to do? Lots, actually. Like you, the staff at New England Boating has no “off-season.” While filming of the TV show may be over for the year, we’re already
by Allison Herzog. LMS Social Media Specialist Pinterest, which is best described as a collection of online collaborative pinboards and inspiration for fashion, weddings, crafts and recipes, has seen significant growth and change since its launch in 2010. With their user base expanding every day and their rapidly shifting demographics, it has become a platform
Let us help you with your 2015 advertising & marketing campaigns. Lighthouse provides a wide range of marketing services to include but not limited to: eMail marketing, website and mobile application development, video and radio production, search engine optimization and marketing (SEO and SEM/PPC), social media management and consulting, branding, event planning and graphic design.
(Boston, MA) October 2014 – Clarke, New England’s Official Sub-Zero & Wolf Showroom and Test Kitchen, was recognized for professional excellence with a PRISM Award on October 9, 2014. Clarke has locations in Milford, Mass., and Norwalk, Conn. Hosted by The Builders and Remodelers Association of Greater Boston (BRAGB), the PRISM Awards recognize industry professionals
Brian Bugler is Digital Marketing & Events Manager for Clarke New England, with showrooms in Milford, Mass. and South Norwalk, Conn. As New England’s exclusive distributor for Sub-Zero, Wolf, ASKO, Best, Scotsman, KWC, Waterstone and Dawn, Clarke can’t sell directly to you. Once you gather your information, which can include actually trying the appliances, your Clarke
It’s been quite an exciting year here at South Shore Living. Highlights have included celebrating our 10-year anniversary (yay!) and joining forces with the talented multimedia team at Lighthouse Media Solutions. We had a fun-packed summer spent visiting the region’s hottest swimming holes, bed and breakfasts and shopping spots, not to mention eating our way
Mike Alleva Along with his present duties as VP of National Accounts. Mike Alleva has taken on a new role as VP of National Accounts and Account Management for Lighthouse Media Solutions. Recently, Mike was honored as a finalist in the Boating Industry’s 2014 Bold Moves – Mover & Shaker of the Year Award. He was recognized for
In an article written by Kelsey Houle and published by Boating Industry, Lighthouse Media Solution’s Vice president of Marketing/Client Strategy, Mike Alleva and the Lighthouse team was recognized for their hardwork and dedication to supporting the recreational boating community and dealers. …That’s where an outside consultant can make a big difference, and according to many dealers Mike
Jennifer Oppenheim Jennifer has been working as a graphic designer for eight years, with experience in agency work, magazine production, and both print and digital advertising. At Lighthouse Media Solutions, she is an associate art director, designing ads for the various publications and assisting with digital work. Jen is originally from New Jersey and has
According to ComSource, 182 million Americans watched online video and engaged in more than 39.8 billion video views during the month of September, 2012 Online video use by consumers continues to grow exponentially. Here are some tips for leveraging the power of online video for your company. Tip #1: Keep Your Videos Short Online video
LMS FALL SPECIAL – Let our professional video department produce a corporate overview/about us video for your business and your website TODAY. $5,000 value – 50% discount if you sign up by OCTOBER 31, 2014 – $2,500 Cost (Save $2,500). Professional Script, Full Day Shoot, Graphics, Voiceover, Music, all included. LIMITED TO THE FIRST
We all wish we lived in a world where people would take one look at a product, instantly fall in love with it, eagerly present their credit card, and seal the deal right then and there. Unfortunately, that’s rarely how the scenario plays out. What more typically transpires—failing to purchase on the spot—underscores why lead-nurturing
South Shore Living Magazine is a reflection of the lifestyle, interests and activities of the Boston area’s South Shore. South Shore Living and ssliving.com bring to life the people, architecture, events and activities, style, dining and entertainment and much more in towns like Hingham, Duxbury and Plymouth. South Shore Living is also home to the Best of the South Shore awards, highlighting the finest restaurants, salons
Rebecca Banas Rebecca Banas joins the Hyannis-based LMS account managers team as sales ad coordinator. Banas, who has more than eight years of industry experience, was previously an essential member of the Rabideau Media Group. In addition to account management, Banas focuses on events and sponsorship opportunities with clients and organizations in our communities. Banas is also a passionate supporter of
White Wood Kitchens is a woman-owned Cabinet and Countertop Retailer providing expert Kitchen Design, Kitchen and Bath Cabinets and Project Management Services for your new home or remodel on Cape Cod and beyond. Question 1: Have you had clients find your company as a direct result of having an ad in one of Lighthouse Media’s magazines? Answer