Content Marketing is likely one of the most important elements of your marketing plan because American buying decisions are highly influenced by the content that we interact with; therefore having a strategy that creates, curates and reaches your consumer is critical to your success. The following are 7 ways content marketing can increase your conversion and

How to sell boats faster

3 Ways to Sell More Boats Faster

Saturday, 19 March 2016 by

When I walked into the Google offices in Cambridge, MA for the Wordstream Live conference last week, I fully expected to see flying drones making deskside caramel macchiato deliveries; super-geeks writing algorithms in Sanscript on windowpanes and full body holograms of the likes of Steve Jobs or Thomas Edison walking the halls pontificating invention ideas.

Build landing pages that provide the viewer multiple conversion points. Putting a single call-to-action on a page is like assuming that one size really does fit all. Increase your conversion opportunities by providing different level of conversions based on where consumers are in their buying process. Simplify the conversion form by reducing the number of

Image Resolution and File Size

Saturday, 05 March 2016 by

High vs. Low Resolution To determine whether your image is a suitable resolution for your specific project, you need to check its DPI (dots per inch). DPI is a measurement that specifically applies to raster (pixel) based images. Most commonly there are two sizes, 72 DPI (72 dots or pixels per inch) and 300 DPI (300

Print Terms and Sizing

Tuesday, 01 March 2016 by

                                                        Bleed (Amount that Graphic Extends  Beyond the Edge of the Trimmed Sheet) Images, background images and fills which are intended to extend to the edge of the


Tuesday, 09 February 2016 by

            RGB is used for screen RGB uses light to create different colors. Because of this, it has a much larger color gamut than CMYK. RGB is used for anything meant to be viewed on a screen, such as websites.         CMYK is used for print CMYK

JPG (Best for General Web Graphics) JPG (or JPEG) is a raster image that is often used for photographs on the web and is usually from the RGB colorspace. JPGs can be optimized, when saving them out of Photoshop, to find the perfect balance of small file size and high quality, which is perfect for