The recent Cambridge Analytica data breach has brought the issue of online privacy to the forefront, yet again. Before you go deleting your Facebook account, there are a few key things to understand about the fiasco, as well as some steps you can take to check on and ensure your privacy. First off, you can
As you’ve probably heard by now, Facebook is making some changes to their Newsfeed algorithm over the next few months. As described in a statement by Adam Mosseri, Head of News Feed at Facebook, these changes will focus on “meaningful interactions,” bringing people closer together (one of the core values of Facebook) and simply put, on
Are you using Instagram Stories yet? With 250 million daily users and growing everyday (Instagram itself recently surpassed 800 million), it’s certainly not a feature to ignore! If you haven’t yet added Stories to your marketing strategy, now is a great time to start, thanks to some recently added features. The new poll sticker feature
Facebook recently announced yet another round of changes to their advertising guidelines, this time removing the ability to boost certain types of posts. This article from Social Media Today has the details. Want to learn how Facebook advertising can help your business? Need help navigating the space and getting started? Get in touch today!
A recent article in Ad Age touted this headline and we certainly agree, with one caveat. We’d argue that ALL businesses are missing out if they’re not on Instagram! With 600 million monthly active users, and more than 200 million people using it every day, it’s certainly a missed opportunity if your business isn’t ‘gramming these days.
You may have heard the rumors that thanks to Snapchat, Pinterest, Twitter & Instagram, Facebook is not the goliath it once was. Fret not though, Facebook lovers, this just isn’t true! According to an article recently published on Social Media Today, the world’s largest social network is still boasting some pretty impressive numbers, especially in
Content Marketing is likely one of the most important elements of your marketing plan because American buying decisions are highly influenced by the content that we interact with; therefore having a strategy that creates, curates and reaches your consumer is critical to your success. The following are 7 ways content marketing can increase your conversion and
When I walked into the Google offices in Cambridge, MA for the Wordstream Live conference last week, I fully expected to see flying drones making deskside caramel macchiato deliveries; super-geeks writing algorithms in Sanscript on windowpanes and full body holograms of the likes of Steve Jobs or Thomas Edison walking the halls pontificating invention ideas.
Build landing pages that provide the viewer multiple conversion points. Putting a single call-to-action on a page is like assuming that one size really does fit all. Increase your conversion opportunities by providing different level of conversions based on where consumers are in their buying process. Simplify the conversion form by reducing the number of
High vs. Low Resolution To determine whether your image is a suitable resolution for your specific project, you need to check its DPI (dots per inch). DPI is a measurement that specifically applies to raster (pixel) based images. Most commonly there are two sizes, 72 DPI (72 dots or pixels per inch) and 300 DPI (300
Bleed (Amount that Graphic Extends Beyond the Edge of the Trimmed Sheet) Images, background images and fills which are intended to extend to the edge of the
RGB is used for screen RGB uses light to create different colors. Because of this, it has a much larger color gamut than CMYK. RGB is used for anything meant to be viewed on a screen, such as websites. CMYK is used for print CMYK
JPG (Best for General Web Graphics) JPG (or JPEG) is a raster image that is often used for photographs on the web and is usually from the RGB colorspace. JPGs can be optimized, when saving them out of Photoshop, to find the perfect balance of small file size and high quality, which is perfect for