Like most dealers, we struggled with the decision to invest in updating our website. But when we looked at the traffic and sales a good website generates, we realized it’s the most effective marketing tool out there. When we broke the cost down to a “per sale analysis,” the website was our most cost-effective means of reaching buyers. We understood that an additional investment in this area would reap better rewards than any other form of advertising we do. So once the decision to get a new site was made, it came down to selecting who to go with.
There are many companies that create websites. But we wanted more than a website; we wanted a partner who could see our vision and work with us to achieve it. Too many websites are cookie-cutter websites. We wanted a custom website that speaks to customers just like our showroom does. We wanted a WOW factor that templated websites can’t provide. We got that with Lighthouse Media Solutions and Mike Alleva. In my opinion, one’s website is becoming as important, if not more so, than one’s brick-and-mortar location. That’s why it needs a well-thought-out design that not only looks good, but also achieves the desired results. And the proof is in the pudding! For us, traffic and page views have increased dramatically with our new website. For example, views of our New Boats inventory page have shot up 168%. But where all dealers measure success is not in views, but actual boat sales. And once again, the new format is proving its worth. Sales that have come from the website as measured through our CRM are up 176%! Thanks to Mike and the team at Lighthouse Media Solutions!