As you’ve probably heard by now, Facebook is making some changes to their Newsfeed algorithm over the next few months. As described in a statement by Adam Mosseri, Head of News Feed at Facebook, these changes will focus on “meaningful interactions,” bringing people closer together (one of the core values of Facebook) and simply put, on making people feel good. These changes are being made with the personal user in mind, but will likely have a negative impact for businesses who rely on Facebook for organic reach and traffic. With the said, change isn’t necessarily a bad thing, as long as you’re prepared for it and adaptable to it. So how can your business stay on top of these latest Facebook changes? Here’s some advice from us!
- Educate. First things first. Know how to direct your existing fanbase to never miss a piece of content from you. It’s as simple as clicking on “See First” under the Following option on your page. See screenshots below.
- Go Live. If you’ve been camera shy so far, now is the time to make your debut. Live posts tend to generate the most interaction and are much more personal in nature. Show your face and your creating a much deeper connection with your audience, and thus encouraging an ongoing conversation.
- No cheating. Facebook’s values have always favored content that sparks interaction, including likes, comments and shares, and that will still ring true. You’ll have to do it the honest way though, as “engagement-bait” will continue to be demoted in the newsfeed.
- Leverage Relationships. Just like in “real life,” relationships are key to spreading your message. Reach out to your community and other local businesses and encourage sharing, commenting and collaboration with each other’s content. Furthermore, if you haven’t already explored the world of influencer marketing, you need get on that, like yesterday. Whatever your business and whatever your niche, you can almost guarantee these days that someone is out there blogging about it, taking photos of it and sharing it all with their followers. Do your research, find these individuals, and see how you can work together.
- Commit to Advertising. If you’ve never spent money before on Facebook, that needs to change. What we know so far is that organic page reach is almost certainly going to decline, and if you’re not spending at least some money to elevate your content, you’re essentially shouting into an empty room.
- Diversify. As much as we love Facebook, the need to be on at least one other platform has never been greater. The key is choosing the right one. Instagram is a great place to start, or maybe Twitter, YouTube, LinkedIn or Snapchat makes more sense for your business. If you’re not sure, consult an expert! (We’re always here to help).