(Boston, MA) October 2014 – Clarke, New England’s Official Sub-Zero & Wolf Showroom and Test Kitchen, was recognized for professional excellence with a PRISM Award on October 9, 2014. Clarke has locations in Milford, Mass., and Norwalk, Conn.
Hosted by The Builders and Remodelers Association of Greater Boston (BRAGB), the PRISM Awards recognize industry professionals for excellence in residential building, remodeling, design, architecture, sales and marketing.
This year’s PRISM Awards Gala presented awards in more than 50 different categories to honor the accomplishments of those who influence the building and design industry of Greater Boston. Judged by a panel of nationally acclaimed experts from several segments of the industry, Clarke New England won a Gold in the Best Website category and was recognized as trailblazer in their field.
“Winning a coveted PRISM Award serves as recognition of superior achievement among industry peers,” states BRAGB Executive Officer, Lorraine DeVaux.
The Best Website award entries were judged on originality, concept, execution and ease of navigation as it relates to the specified target market.
Among their remarks, the judges made these comments about the Clarke New England website:
- Not just a sales website – recipes, inspiration gallery, blog, how-to tips, special offers, videos – lots of reasons to come back to this site
- Fun and interactive
- Robust site with lots of content, yet very well thought out and laid out
- Stunning photography is prominent – people love visuals!
“The redesigned website is now a place where people come to gather information on a wide range of our products,” says Brian Bugler, Digital Marketing & Events Manager for Clarke New England. “The goal of the website is to drive showroom visits.”
The award-winning website is a full-width responsive design that uses the majority of the homepage to provide canvas space for lifestyle imagery, which Clarke can change easily and from a mobile device. The website’s designer, Lighthouse Media Solutions, is a multimedia company with expertise in creating traditional and cutting-edge digital and video marketing materials.
“Clarke was looking to build a highly visual website that focused on lifestyle imagery,” says David Jensen, Chief Operations Officer (Digital Development) for Lighthouse, who spearheaded the website redesign. “We are very proud of our association with Clarke.”
About Clarke Clarke is New England’s Official Sub-Zero & Wolf Showroom and Test Kitchen, with locations in Milford, Mass., and South Norwalk, Conn. Clarke’s hallmark is an exclusive Appliance Test Drive, where homeowners can actually cook on Wolf appliances or test ASKO laundry pairs in order to best select the models that will enhance their lives. Visitors can see more models of Sub-Zero and Wolf at Clarke than anywhere else in New England. In addition to marketing Sub-Zero, Wolf and ASKO, Clarke showcases a wide variety of products from other quality brands including Best, Scotsman, Dawn sinks and Waterstone Faucets. Clarke sells its brands through a network of authorized retail dealers in all six New England states. Clarke also offers Clarke Customer Care, a dedicated Sub-Zero, Wolf and ASKO repair service that has earned them top customer satisfaction ratings in the U.S. For more information, visit www.clarkeliving.com.
About Lighthouse Media Solutions Lighthouse Media Solutions is a multimedia marketing and publishing company that specializes in producing and developing across traditional and digital platforms. LMS provides a wide range of marketing services to include but not limited to: email marketing, website and mobile application development, video and radio production, search engine optimization and marketing (SEO and SEM/PPC), social media management and consulting, branding, event planning and graphic design.