News You Can Use – The Scoop on Instagram Stories

by / / Marketing Knowledge

Are you using Instagram Stories yet? With 250 million daily users and growing everyday (Instagram itself recently surpassed 800 million), it’s certainly not a feature to ignore!

If you haven’t yet added Stories to your marketing strategy, now is a great time to start, thanks to some recently added features.  The new poll sticker feature allows users to create an easy, two-choice poll and track all views and votes in real time, which provides a great way to encourage both customer feedback and engagement.

This new polling feature follows other recent updates to the Live Stories experience that mimic Snapchat, including face filters.

Stories allows users to broadcast live video, but also to add to your story with recent photos, stickers, text, tags and other fun enhancements.  It takes static photography and even pre-recorded video to the next level, and adds a deeper connection and “peek behind the curtain” for your audience.  If you’re interested in getting started on Instagram, adding Stories to your marketing mix or just have questions – get in touch with us to learn how we can help!