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A Great American Love Story

Thursday, 19 July 2018 by

Kelly Anne Chase, an editor here at Lighthouse Media Solutions, recently coauthored “George and Barbara Bush: A Great American Love Story” with President George H.W. and Barbara Bush’s granddaughter, Ellie LeBlond Sosa. The book, released on June 1, 2018, captures the 77-year love affair of the longest-married presidential couple. You can learn more about the

Welcome, Jake!

Thursday, 19 July 2018 by

Please help us welcome Jake Santon to the Lighthouse Media Solutions team as a summer intern. Jake is a senior at Bridgewater State University, majoring in business and marketing and is a resident of Millbury, MA. He will be focused on digital marketing and social media branding for Lighthouse Media Solution’s Best of the South

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Celebrate the Best of the South Shore!   Each year, South Shore Living’s August issue reveals the results of our annual Best of the South Shore (BOSS) reader survey, featuring everything from the Best Burger to the Best Gift Shop. Join us for a sunset soiree on September 12 at Granite Links Golf Club in

Welcome, Madison!

Tuesday, 26 June 2018 by

Please help us welcome our new summer intern, Madison Hagearty. Madison just completed her junior year at Santa Clara University, where she is studying psychology and communications. She’ll be working out of our Hyannis office on a variety of different clients, including British Beer Company and Aqua Pool and Patio and will assist with research,

The recent Cambridge Analytica data breach has brought the issue of online privacy to the forefront, yet again.  Before you go deleting your Facebook account, there are a few key things to understand about the fiasco, as well as some steps you can take to check on and ensure your privacy. First off, you can

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Many businesses participate in commendable philanthropic undertakings and we’re particularly proud to give a shout-out to our client, Dependable Cleaners, whose 20th annual Read to Ride kicks off in May. This a summer reading program with a bonus: Dependable gives away free bicycles (and helmets) each week from June 4-Aug. 17, to youths aged 5-15

Spotlight on Video Production

Monday, 23 April 2018 by

Lighthouse Media Solutions’ video production team has been working closely on several projects with SchureMed,  a leading global medical device manufacturer of operating room products specializing in surgical patient positioning and surgical table accessories.  Patient safety and comfort is SchureMed’s top priority and guides the design of all of its products. LMS has been creating

Welcome Carol to the LMS Team!

Monday, 23 April 2018 by

Carol Dumas, a resident of Harwich, who most recently worked as an account manager with Regan Communications, has joined the Lighthouse Media Solutions team as senior account executive. Prior to that, she had a distinguished career as senior managing editor for GateHouse Media, where she oversaw the company’s Cape properties, including the Wickedlocal websites and

Optimal social media image sizes are constantly changing. Between mobile and desktop viewing, different resolutions, and ever-evolving networks, it can be difficult to keep up with, which is why we love a good cheat sheet infographic! We can always count on our friends at Social Media Today for the most up-to-date social media news, and their

Welcome Betc to the LMS Team!

Monday, 19 March 2018 by

Betc McNamara (pronounced Betsy) has been developing websites, both as a full time employee and a freelancer, for more than 20 years. She received a bachelor’s degree in English with a concentration in writing at Framingham State University. She leans on her strong communication skills to work with clients and colleagues from all levels and backgrounds.

Eckel Noise Control Technologies has been at the forefront of acoustic analysis and design since 1952. Founded in Cambridge, Massachusetts, Eckel helped to create the world’s first Anechoic Chamber at Harvard University. Since then, the company has pioneered chamber design for use in product testing for some of the worlds largest and most influential brands.

Client Spotlight: Switlik

Friday, 26 January 2018 by

Our client spotlight this month showcases Lighthouse Media Solutions’ video production capabilities. The LMS team partnered with our client, SWITLIK Survival Products in creating a three-minute company video highlighting the story of 97-year-old, fourth-generation family run business in Trenton, N.J. SWITLIK has a storied history known worldwide as a manufacturer of the highest quality sewn

Editor Colby Radomski, along with assistant editor Lannan O’Brien and creative director Eric Brust-Akdemir, are excited to announce the release of the 2018 issue of Southern New England Weddings. The latest issue is brimming with beautiful photos, helpful how-to articles, sumptuous photoshoots and romantic real weddings suited to inspire soon-to-be-couples planning their big day. This

As you’ve probably heard by now, Facebook is making some changes to their Newsfeed algorithm over the next few months.  As described in a statement by Adam Mosseri, Head of News Feed at Facebook, these changes will focus on “meaningful interactions,” bringing people closer together (one of the core values of Facebook) and simply put, on

Season one of New England Living was a great success, and the crew is now filming episodes for season two. The lifestyle show that airs on CBS Boston showcases a town, home design, cooking and entertaining, will begin airing again in April, 2018. Season two will feature homes in Falmouth, MA, Marblehead, MA, Duxbury, MA,

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We are excited to welcome Brian Ferrara to the team, who will serve as associate publisher of our boating and fishing brands as well as a digital account executive in the Boston area. Born and raised in Boston, MA, Brian has over a decade of experience in the marina world.  As General Manager of Marina

See What They’re Saying About Us

Tuesday, 21 November 2017 by

See what one local shop owner had to say after being featured in Cape Cod Magazine recently! The Grey House, located in Harwich Port was featured in an article in the September issue of Cape Cod Magazine and they have had a great response so far. Testimonial from Kirsten Meyer, Owner/Designer at The Grey House: I

Client Spotlight – 7Tide

Tuesday, 17 October 2017 by

Think of 7 Tide as a design adventure, featuring the most trusted top-tier brands. 7 Tide resets expectations for what is possible and offers a one-of-a-kind experience that is oh so personal! When you visit 7 Tide at 7 Tide Street in the Seaport District of Boston, you are sure to find inspiration for the

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Like most dealers, we struggled with the decision to invest in updating our website. But when we looked at the traffic and sales a good website generates, we realized it’s the most effective marketing tool out there. When we broke the cost down to a “per sale analysis,” the website was our most cost-effective means

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Are you using Instagram Stories yet? With 250 million daily users and growing everyday (Instagram itself recently surpassed 800 million), it’s certainly not a feature to ignore! If you haven’t yet added Stories to your marketing strategy, now is a great time to start, thanks to some recently added features.  The new poll sticker feature

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Graphics Cheat Sheet

Wednesday, 20 September 2017 by

Have you ever wondered the difference between a GIF, TIF, PDF or PNG file? Curious as to what all those file abbreviations actually stand for? Do you know what DPI means? Maybe you are getting something printed and need to understand what the file bleed, trim or live area is? If so, then you’ll want

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Here at Lighthouse Media Solutions, we have both employees and clients located throughout the country, however many of us are lucky enough to call Cape Cod home. Our office is located in the heart of the Cape, on Main Street in Hyannis.  We are smack dab in the center of all the action come summer,

Facebook recently announced yet another round of changes to their advertising guidelines, this time removing the ability to boost certain types of posts.  This article from Social Media Today has the details. Want to learn how Facebook advertising can help your business? Need help navigating the space and getting started? Get in touch today!

Thank you, Interns!

Friday, 25 August 2017 by

Each summer we are lucky enough to be joined by a great group of young talent, and this year was no exception. We had another great group of interns this summer! We truly appreciated their fresh ideas, enthusiasm and outstanding work ethic. It’s a win for us both as they contribute so much to our

Eastern Boats is a long term client of Lighthouse Media Solutions. We are proud to have earned the respect and confidence of Eastern Boats, whose sister companies include Seaway Boats and Rosborough Boats (both of which Lighthouse manages as well). Our marketing strategy for Eastern, Seaway and Rosborough Boats includes creative design, website development, digital

Sean Horsfall of Len’s Cove Marina in Portland, Ontario is a big Game of Thrones (GOT) fan and requested “some Lighthouse magic” for a #SummerisComing2017 campaign.  He wanted to run a series of eblasts, social media and paid internet ads to coincide with the start of GOT Season 7 in early July 2017.  His idea

Mike Alleva of Virginia Beach  has been recognized as one of the 40 most promising leaders in America’s marine industry. Alleva is vice president of global accounts and client branding at Lighthouse Media Solutions. Boating Industry’s “40 under 40” acknowledges individuals from all aspects of the industry” who excel and “stand out for their efforts

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A recent article in Ad Age touted this headline and we certainly agree, with one caveat. We’d argue that ALL businesses are missing out if they’re not on Instagram! With 600 million monthly active users, and more than 200 million people using it every day, it’s certainly a missed opportunity if your business isn’t ‘gramming these days.

This is New England Living

Wednesday, 14 June 2017 by

When you think of New England living, images that come to mind are of stately homes, fabulous seafood, interesting people and some of the best natural resources and beaches. That quintessential experience is captured in Lighthouse Media Solutions’ New England Living brand, that celebrates all things special about this region. Our newest brand is captured

In the 2017 issue of Falmouth Magazine, we worked with a number of local contributors. Deborah Scanlon is the executive director of Woods Hole Historical Museum and her family has lived in town for 11 generations! She writes about what it means to be from Falmouth (because she would know). Lannan O’Brien interviews the local

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You may have heard the rumors that thanks to Snapchat, Pinterest, Twitter & Instagram, Facebook is not the goliath it once was. Fret not though, Facebook lovers, this just isn’t true! According to an article recently published on Social Media Today, the world’s largest social network is still boasting some pretty impressive numbers, especially in

  Lighthouse Media Solutions recently launched a new website for Infinity Luxury Woven Vinyls, a leading floor supplier to recreational (Marine & RV) and contract/hospitality industries. The new website features a clean design with beautiful photos and plenty of white space for a visually pleasing experience. Branded Luxury Woven Vinyl™ (LWV), their diverse range of unique

One of Lighthouse Media Solutions’ newest TV shows airing on NESN explores New England’s unique fish species, fishing destinations and fishing lifestyle, while also delivering solid technical advice on how, where and when to catch more fish. The latest venture from LMS capitalizes on its highly successful, annual publication—New England Fishing magazine, which has a

Lighthouse Media Solutions is launching a new brand that celebrates all things New England with New England Living — a TV show, magazine and website dedicated  to the quintessential experience of this unique lifestyle. New England Living TV premieres Sunday, April 2, at 11:30 a.m. on Boston CBS affiliate WBZ TV 4. The magazine and

Congratulations to Lighthouse Media Solutions client Austin Boats and Motors in Lakeway, TX, on earning the top award in digital strategy at the annual Boating Industry’s Top 100 dealers conference in Orlando. The award was presented at a black tie reception Dec. 8. “From the thousands of dealers in North America – and hundreds of

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